Ads transparency

Footy.co.uk sells its ad space directly. Every ad is labelled "AD", names the advertiser, and is reviewed by us before it appears. Ad links are marked as sponsored (rel="sponsored") so search engines don't treat them as editorial links.

How ads are chosen

Each page has two ad spaces. We show a paid campaign that matches the page (some advertisers choose specific club pages). When no paid campaign is available we show one of our own house brands. Ads are not chosen using your personal data or browsing history.

How impressions are counted

An impression counts only when at least half the ad is on screen for one second. Automated traffic is excluded. We record the ad, the page, the time, your country and an anonymous code that changes daily — never your name, email or IP address. Clubs are paid for ads shown on their club page.

Current advertisers